This week the Fantasy niches and trends that are catching readers’ eyes are fairly focused, with readers keeping an eye on the Classics of the genre and on the old favourite, Magical Academy stories. As well as this there is a lot of interest in Sword and Sorcery themed books, and the readers seem to be drawn to End of the World scenarios, plus Paranormal settings and stories.

It should be no surprise to readers that Harry Potter and Lord of the Rings are both taking up plenty of spots on the chart. They have the push of the branding behind them, as well as the skills of their writers, to promote them to a higher degree and to attract readers long after their first publishing. Other Classics enjoying a spot on the chart are, George Orwell’s, 1984 and Animal Farm, and a new version of Washington Irving’s famous, The Legend of Sleepy Hollow and Other Stories. These books and book series have quite a lot of differences between them, but a lot of the popular niches and trends of the week are visible in them.

For example, Harry Potter is the best known example of the Magical Academy niche in action. Still massively popular after all these years it appears to be helping to life other books in this niche up, which might explain why there are so many books in the niche selling well at the moment. Though it should be noted that the books not connected to the Harry Potter series in this niche tend to be more Romance based and starring female characters. They often feature Reverse Harems and Bully Romances, which is a bit different than the original series about tweens and teens fighting against Lord Voldemort. Fighting some great evil is still included, however, and is often the main source of drama and plot in these books.

Similarly, the continued popularity of Lord of the Rings, by J.R. R. Tolkien, is a reflection of the popularity of that style of Fantasy story telling. Books similar to this style on the chart include The Witcher series, by Andrzej Sapkowski, and Red Sister, by Mark Lawrence. Swords, magic, the occasional dragon or horde of goblins, these are the bricks and mortar that this niche is built on and most of it can be linked back to Tolkien’s work, and then once more back to the legends and mythologies he drew his own influence from. 

The end of the world and dystopian civilisations leading up to it are also popular this week, as reflected in the presence of 1984 and Animal Farm. But there are also books that are on the same topic, but have very different tones. For example, A Boy and His Dog at the End of the World: A Novel, by C. A. Fletcher, tells the story of a boy who goes looking for his stolen dog after the apocalypse. This is pretty far from 1984’s story of life in a violent autocratic state, and yet they both deal with life in an abnormal world where the rules that we are used to are things of the past.

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