In the best selling Kids Book charts this week, brand power is taking over in the place of niches and trends in almost all the cases.

Harry Potter, Disney/Pixar, Nickelodeon, and various toy brands have an almost complete stranglehold on the books on sale  this week. Every Harry Potter novel is on the list, as is the script for Harry Potter and the Cursed Child, plus books from the Pottermore Presents line, which is mostly made up of repackaged stories from the Pottermore website.  In Marvel and Disney books, novelisations and continuations are proving very popular. Frozen is a popular movie property, as is The Incredibles, Moana, Mickey Mouse, and Marvel Heroes like Spider-Man in particular. Barbie is popular this week too, as are various toy car brands.

Moving on from the books with the heft of multi-million brands behind them, picture books are proving very popular. Especially those that celebrate the individual styles of the artists, rather than pushing them to a more realistic style or one that mimics other artists. This should be a hopeful piece of news for writers and artists looking into writing for children, it turns out that you don’t need to follow the rules on what your characters should look like to interest children, in fact, having an individual style that can be easily picked out from the crowd is likely a valuable thing in this large market.

A lot of books this week in this part of the market are about specific issues, such as bullying or making friends or moving to a new class or school, others encompass complicated mental health and well being topics. In, Everyone Loves Cupcake, by author Kelly diPucchio and artist Eric Wight, the titular Cupcake is faced with the realisation that she does not have t work so hard to be adored by everyone around her and that being herself is enough. This is quite different from the similarly titled book from the same pair, Everyone Loves Bacon, which instead dealt with vanity and putting yourself over others.

In longer reads, Positively Izzy, by Terri Libenson, and Amy is Famous, by Barbara Bottner, focus on similar issues. Making friends and being yourself are both represented by the young female characters in these books. This does open the door to writers wanting to write similar books for boys, since there seems to be very little available for them in this niche.

Last, but not least, are books by Suzanne Collins, The Hunger Games, and George R. R. Martin, The Ice Dragon, which are popular and well known and are likely a good step up for readers wanting to expand their reading experience. Or, parents who want that for their children.

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